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Reputation

How a company's reputation grade is calculated, who gets one, and what it does and doesn't tell you.

Use this page to understand a company’s reputation grade, whether you are reading one or trying to improve your own.

The grade summarizes what Sureshake holds about a company’s profile, verification, data, network and reports. It is a directional signal, calculated by Sureshake. It isn’t a credit rating, an audit or a statement that the company’s figures are true.

Who gets a grade

A company needs its own company membership. A personal membership held by someone at the company doesn’t count.

  • While the membership is active or in trial, Sureshake scores the company and refreshes the score at least every 30 days.
  • If the membership lapses, the grade disappears from the public profile and the score stops updating. Past scores are kept and return with the membership.
  • Unclaimed reference profiles never receive a grade.

If your company isn’t scored, its pages show a Reputation Score card marked Requires company membership.

What you see on a profile

Anyone viewing a scored company’s public profile sees its grade, such as Reputation BBB. Only signed-in viewers also see the exact score.

How the score is calculated

Sureshake gives the company a score from 0 to 100 for each of five components:

Component Weight What it looks at
Profile completeness 20% How much of your company’s profile is filled in
Verification strength 30% Verified business identifiers and documents, and company verification
Data quality 25% How recently your data was updated, and how consistent it is
Network trust 15% Active vouches from other companies
Report publishing 10% Your minted reports, with recent reports counting more

Sureshake blends these using the weights, then converts the result to a score: 1200 + (weighted score - 15) × 8.

The score sets the grade:

Grade Score from Grade Score from
AAA 1800 B 1200
AA 1680 CCC 1080
A 1560 CC 960
BBB 1440 C 840
BB 1320 D Below 840

How vouches count

A vouch’s weight depends on the confidence the voucher states, the voucher’s own reputation and the age of the vouch. Older vouches count for less, down to a floor at about 24 months. Revoked or expired vouches don’t count.

A company without a membership can still receive vouches. They count once the company is scored. To give or revoke a vouch, see the API reference.

Improve your grade

Scored companies see recommended actions next to their score. In general:

  1. Fill in the missing fields on your company profile.
  2. Add your business identifiers and get them verified.
  3. Keep your company data up to date.
  4. Publish and mint reports regularly. See reporting.
  5. Ask companies you work with to vouch for you.

Suggested improvements are estimates. The actual change depends on your data when the score is next calculated.

The on-chain record of a grade

Each scored company can have an on-chain identity on Base, using the ERC-8004 standard. After a score is calculated, Sureshake publishes the grade to that identity. Once the transaction confirms, the public profile shows a line such as:

Score anchored · Base · 0x1a2b…9f0e

The line links to the transaction on BaseScan. It proves when Sureshake published the grade. It doesn’t make the grade more accurate, and it doesn’t mean anyone else checked it. For more, see How proof works.

The line can take a few minutes to appear, and it’s absent while a score isn’t anchored. Sureshake retries failed publications.

What’s published is the floor of the grade’s band, such as 1440 for BBB, rather than the exact score. The accompanying public metadata includes the grade and the five component scores.

Check your status through the API

To see whether scoring is on, along with your company’s on-chain identity and latest anchored grade, sign in and call:

GET /v2/entities/{entityId}/scores/status

When scoring is off, enabled is false and reason is membership_required. See the API reference.

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